30 Jan 2013
Effective Local SEO Campaign
1. Include Your Contact Information
Your telephone number, address and other contact information should be on every page of your website, both for the search engines and for your customers. If you have multiple physical locations, separate pages for each location, or a full listing of all locations, is an important part of your site. The information needs to be on the home page as well. Physical location hours, and maps to locations, can be important tools for attracting new customers as well.
2. Create An Effective Video
Effective videos don't have to be expensive. On the contrary, a good quality "home video", of your or your employees discussing your product or service, is more appealing than a highly commercialized effort, especially if you're focusing on a local audience. Customers like business people who are approachable and genuine. Be sure to talk about your website throughout the video, as well as your physical locations.
Upload your video to You Tube and any other video websites you can find. The title should use your main keyword; "Get the best washing machine for your money" if your main keyword is "washing machine". Link to and from your video in any online profiles, and on your website pages. Providing informative and interesting videos can dramatically improve your search engine rankings.
3. Create A Website Blog
Blogs are extremely easy to create, and many blog options don't require coding knowledge. Once you have a blog, add content that is useful and written around your keywords. If you were trying to rank for "washing machines in Hackensack", you would use a title like "Washing Machines in Hackensack--Getting the Dirty Details at Sam's Washers". Blog entries can also highlight any sales or promotions you have available at physical locations or website only deals. Publicize your blog URL at http://blogsearch.google.com/ping, and encourage website visitors to check the blog and comment as well. Updating your blog regularly increases your Google "footprint", and blog entries can increase your rankings.
SEO services, like any form of advertising, is a long-term strategy, as opposed to a one-time effort. Successful businesses are built on repeat customers, and business growth relies on keeping regular customers while attracting new ones. Customers are turning to the internet to find local businesses more frequently, so SEO and your website should be important additions to your marketing toolbox, now and moving forward. While traditional advertising will always have a place in local marketing, effective websites and search engine placement provide a level of exposure that can be far more cost effective than many offline advertising efforts.
This may have taken more than five minutes, but the time it takes to bring your SEO skills from basic knowledge to mastery is well worth the effort, isn't it?